Happy Death Day is a horror/thriller movie that has a similar target audience to the film that my co-director and I are making. The target audience is for teenager to young adults. Happy Death Day followed a standard release distribution plan because they used release windows. It was first released in theaters on October 13, 2017. Then it was released on digital HD, DVD, and Blu-ray in January of 2018.
Our film is going to use a different distribution model, but we do plan to release our film to streaming sites similar to the way they did for Happy Death Day. Happy Death Day was released on Amazon Prime Video for online streaming a while after being released in theaters. Our film was will just skip the theaters and go straight to online streaming.
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