The Curse of La Llorona is an upcoming film scheduled to be released in April of 2019. It centers around the Mexican legend of a woman who lost her own children so she steals others in return. It takes place in modern times and the protagonist who is a mother and a social worker has to work to fight the evil entity. The film is currently being advertised like most movies are; through trailers that appear in between commercials for a minute or less. During the trailers the goal is to capture the audience's attention; they accomplish this by showing a few clips from the movie that give the general idea of the film in just a few minutes. The makers of The Curse of la Llorona advertised their movie using the persuasive technique of appealing to emotion. The movie is a horror movie and has many scary elements that are portrayed in just a few minutes of the trailer. Jump scares are used to shock the audience and make them feel fear. Characters are put in peril and danger; specifically children, makes the audience feel worried and concerned. Cliff hangers are used to make the audience curious and want to see the full movie in theaters. Once the movie is actually released, it will also gain advertisement through reviews and critics.
The film my co-diretor and I are creating is similar to the genre of The Curse of La Llorona as it is also a horror film with many creepy aspects. We want to incorporate jump scares and evoke fear in our film as well; however the target audience for The Curse of La Llorona will have to be very mature as it is rated R. The reasons are unclear as to how it received this rating since it is not out in theaters yet, but the film my co-driector and I are making will be appropriate for younger viewers. Therefore our rating will be closer to PG-13.
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