Get Out is a film that was released in 2017. It follows an interracial couple who take a trip to visit the girlfriend's parents. Upon arriving, the parents act strange and seem to be hiding secrets. The film was advertised like most movies are; through trailers that would appear in between commercials for a minute or less. During the trailers the goal is to capture the audience's attention, so they would show a few climatic scenes from the movie that were intense and eye-catching, but then leave viewers with a cliff hanger, so that way they come to watch the full movie in theaters. The makers of Get Out advertised their movie using the persuasive technique of appealing to emotion. The movie is a thriller/horror movie and has many terrifying elements that are portrayed in the trailer. This evokes fear, suspense, and apprehension in viewers. For horror movie lovers, this appeals to them because are the main components of the horror genre and it's what they want to see/feel during the movie. Other forms of advertisement includes critic reviews and features in magazine articles.
The film my co-diretor and I are creating is similar to the genre of Get Out as it is also a horror/thriller film. The primary difference is that Get Out has many mature elements and themes that are geared toward adults as the movie is rated R due to language, sensuality, and violence. Our film will not have the same mature overtones as we want our film to be age appropriate and would probably be rated closer to PG-13. Thus, our target audience will include younger viewers who appreciate the genre, but can still handle the intensity and suspense.
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